Sam Middler

With over 15 years of experience in IT and Software Development, Sam is a results-driven professional with a passion for innovation and process improvement. He specialises in CRM, Data Analytics, and Business Intelligence, leveraging emerging technologies such as AI, RPA, and automation to streamline operations and drive efficiency. Having successfully built and launched multiple commercial software solutions under the Techwell brand, Sam combines deep technical expertise with a strategic mindset to deliver impactful solutions. His strong focus on process optimisation through technology helps businesses achieve greater productivity and long-term success.