Posts by Lindsay Bell

To a layperson, business growth is defined by the size of the business, i.e. how many sites and staff the company has. At Techwell however, we’re a little bit different. We believe that to define business growth, one must first determine their definition of success.

Shahid M Shahiduzzaman, Queensland University of Technology ; Marek Kowalkiewicz, Queensland University of Technology , and Rowena Barrett, Queensland University of Technology Business managers have a poor understanding of what technology to invest in and how to use it. Technology use alone doesn’t lead to growth in a business but simple technology focused on solving…

Having an up-to-date website is essential to any digital marketing strategy. Your online presence is your shop front. It needs to look good otherwise people will turn away just as if they were walking past an old run-down shop in the street.

At Techwell, we know discovering your ideal customers is the very first step towards perfecting your digital marketing strategy. Most businesses today know the importance of marketing in this new digital era, but too many are stuck in their old ways and are yet to make the transition.

We live in a world where a drone can deliver your latest online purchase, Google cars can drive themselves, and we are using 3D printers to create almost anything. We are digitally transforming at such a rapid rate that if you blink you’ll miss so much.

Have you recently received a call from a salesperson informing you that your phone system is not compatible with the new NBN network? Or that your current services will cease to exist once copper services have been cut off?

Time is non-refundable and should be used with intention. As most of us spend eight out of a definite 24 hours a day at work, it is in the best interest of businesses and workers alike to utilise the limited time they are given. Sure, most of us are effective at what we do, but…

I recently met a millennial, named Mark, who had decided to step into the world of small business. He decided to buy a packaging business off a retiring baby-boomer. While the company had seen many profitable years, recent economic conditions and a failure to keep up with digital marketing trends resulted in the business being…