6 benefits of using Facebook advertising

The way we market to our customers and potential customers is changing at a rapid rate. You may find that the traditional methods of advertising like radio, billboards and letterbox drops aren’t giving you the results you need. If this is the case it’s probably time to give Facebook advertising a go…. and just a hint – we are talking minimal spend for maximum results.

 

What is Facebook advertising?

Facebook advertising allows you to reach people based on location, age, gender, interests and more, with regular updates on how well your ads are performing. Incredibly powerful! Here at Techwell we help come up with a plan to best utilise marketing strategies such as Facebook ads.

 

Reach

1.25 million people visit Facebook each day. There is no other online marketing channel that can deliver this kind of reach.

 

Cost

If you have a low budget, Facebook is a great way to start. You can have your ad up and running from as little as $1 a day

 

Utilising video

Consumers are watching more video and Facebook offers a cost-effective solution to boosting the visibility of the great video content you have created using our ad on digital video partner.

 

Social media

The average person spends 28 percent of his or her time online on social networks – or 1.72 hours per day!

 

Remarketing

A type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address.

Customer loyalty

Countless businesses have begun to develop Facebook fan pages their users can join. These pages give companies the opportunity to interact directly with customers so as to build brand image and loyalty

Facebook advertising can be a great marketing channel for the right business. Here at Techwell we can help find the right marketing mix for your business. Get in contact with our team today if you would like help with kicking off a Facebook advertising campaign.